TRENDS

Our team is actively engaged with the consumer market, and work to identify trends in consumption, social issues and customer needs, helping you to provide responsive solutions. 

The concept of natural beauty ingredients is expanding in an ever-changing world; brands will give Mother Nature a helping hand by encompassing local approaches and developments in biotechnology.

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Playing Mother Nature

Simply selling a great beauty product will no longer be enough; brands must have personality and purpose that align with consumers’ own beliefs in order to win them over.

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Campaign Capital

Digital technology will follow consumers everywhere, influencing their product purchases and helping them to navigate the complexities of the beauty aisle.

Private Eye

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Brands will stop targeting consumers based on their age, gender, or body type as consumers increasingly demand personalized beauty defined on their terms.

My Beauty, My Rules

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Beauty and Personal Care - Global Trends (Mintel)